PROFESSIONAL

I answer the questions that matter when organizations bet on complex, high-risk technology. With decades of experience across global platforms, regulated industries, and product innovation, I lead rigourous mixed methods research that turns uncertainty into decisive direction for product strategy, design, and investment.

ANSWERLAB (New York, NY), 2025-Present
UX RESEARCHER (Consultant)

  • Lead research for a Fortune 50 retailer’s social commerce ecosystem, evaluating creator onboarding and performance drivers alongside end-to-end social-to-shopping user journeys, producing insights to inform design strategy and product / program investment decisions

  • Deliver conversion- and adoption-focused insights from mobile-first interviews and live walkthroughs to improved social-to-purchase flows—driving higher trust, engagement, and creator-led revenue

AUTOMATION ANYWHERE (San Jose, CA), 2021-2025
LEAD UX RESEARCHER

  • Researched end-to-end design of AI Agent development flow, shaping design strategy and product adoption KPIs for agentic automation

  • Led UX research across A360 product suite for simultaneous product initiatives for developer and business users, supporting two design teams

  • Designed and executed mixed methods and usability benchmarking programs (formative usability testing, end-to-end workflows, journey mapping) to measure usability, identify conceptual models, and assess trust and governance readiness in complex, non-deterministic systems

  • Led design sprints, maintained core personas and user journeys, and generated insights into design direction, documentation, and roadmaps


WELLS FARGO (San Francisco, CA), 2020-2021
PRINCIPAL PRODUCT DESIGNER

  • Led a cross-functional design team in the end-to-end modernization of an antiquated mobile banking app, spanning all major lines of business

  • Defined and drove overall experience architecture, facilitating design sprints and partnering closely with user research to redesign navigation, information hierarchy, and core customer journeys


METROMILE (San Francisco, CA), 2019-2020
PRINCIPAL PRODUCT DESIGNER

  • Led design for telematics-enabled pay-per-mile insurance mobile app

  • Ran design sprints and research to validate features for user acquisition


ASURION (San Mateo, CA), 2018-2019
PRINCIPAL PRODUCT DESIGNER

  • Defined design strategy for cloud storage and protection services

  • Conducted concept testing and usability studies to optimize adoption


SEPHORA (San Francisco, CA), 2016-2018
GROUP MANAGER, UX DESIGN
PRINCIPAL UX DESIGNER (through March 2017)

  • Managed UX/UI design team for omnichannel retail initiatives

  • Oversaw outsourced research to develop personas for social commerce

  • Championed consistency across digital and in-store experiences


WORK MARKET (New York, New York), 2015-2016
MOBILE UX LEAD

  • Designed Android and iOS apps from the ground up, using medium fidelity prototypes and conducting user surveys and usability testing to inform design improvements


KROSSOVER INTELLIGENCE (New York, New York), 2014-2015
SENIOR UX ARCHITECT

  • Managed junior UX architect and led design for the Coach sports video platform on mobile and web

  • Conducted interaction design, prototypes, and research, focusing on optimizing the user experience for sports analytics and video coaching tools


BLOOMBERG LP (New York, New York), 2013-2014
EXPERIENCED INTERACTION DESIGNER – MOBILE

  • Conducted usability testing and interaction design for mobile trading platforms, focusing on the Bloomberg Professional app across multiple mobile operating systems


PRIOR TENURES, 1986-2013

  • Walmart

  • Solarwinds

  • Creative Memories

  • Target Corporation

  • Ameriprise Financial

  • Public Broadcasting Service

  • America Online

  • Starwave Corporation

  • Oracle Corporation

TOOLS & PLATFORMS
NotebookLM • Qualtrics • UserTesting • Maze • Dovetail • Optimal Workshop • Pendo • Figma • Sketch • JIRA • Confluence • SQL

RESEARCH + STRATEGY
Human-Centered AI • Experimental Design • Usability Testing • Heuristic Analysis • Journey Mapping • Mental Models • Personas • Benchmarking • Cross-Functional Workshops • Design Sprints • Agile & Lean Product Development

EDUCATION
UX Research Minor, Cognitive Psychology
Oregon State University
(anticipated completion spring 2026)

Master of Arts, International Relations
Johns Hopkins University School of Advanced International Studies
Washington, D.C.
Study included International Economics, Political Science, Modern History,
and Foreign Language, attaining proficiency in German while improving French and Italian skills

Bachelor of Arts, Economics
Wellesley College, Wellesley, Massachusetts
Graduated Cum Laude